Webflow World Tour
Webflow World Tour is Webflow’s community event that brings the customers and community together to foster community building, product adoption, customer engagement, and global brand awareness.
Design Process
Directions and alignment with the community team.
After we received the brief from the community team, we presented 3 directions that we could approach, along with some visuals. In this stage it’s important to let stakeholders know that we are focusing on the concept, the direction we are taking, and the purpose of the visual we showed is just to support those concept, not to indicate the art style of the project.
After we all were aligned on taking the journey around the world direction, we presented these mood boards. The goal was to align on what mood, tone and look we all were thinking.
Design exploration
In this stage we explored the logo, ways to incorporate Webflow logo in it, the overall World Tour brand.
